What Is PPC Advertising, and How Can It Help Small Businesses?

In the modern world, having some visibility online is no longer a choice. It’s a requirement. Whether you have a small personal shop, a startup, or an even larger service-based company, your clients are trying to look for you on Google. But how do you get the business to the right places in front of the targeted customers? The answer is using PPC advertising or pay-per-click advertising.